EURIB/ European Institute for Brand management is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy. » Read more
Dan Pink Drive
Library
Brand Management Research
EURIB has developed three research instruments in brand management. All research instruments of EURIB are based on state-of-the-art scientific insights.
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EURIB masterprogram
The EURIB masterprogram has three specializations:
- Brand Management
- Design Management
- Reputation Management
Start: 6 September
New products: Appearances count
A new product may be new in a technological sense, but the question is whether it also has to look 'new' to make it successful.
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Super size me!?
Be honest: when you’re at McDonald’s, Burger King, or KFC and you order a soft drink with your meal, what size do you order? Small, medium, or large?
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Brand Key
The Brand Key is a model that can be used to position brands. This model profiles virtually every single relevant step in a positioning process.
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The Golden Circle
T
his model, developed by Simon Sinek, is the result of research into the success of the world's most influential leaders and companies.
Online Resource Centre
