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Dr Rik Riezebos
Dr Rik Riezebos (1960) is EURIB’s managing director, and also managing consultant at Brand Capital. Riezebos received the undergraduate part of his university education at the Catholic University of Brabant (1983-1987), attaining a degree in Economic Psychology, and went on to complete the PhD program in general management at the Erasmus University Rotterdam (1987-1991). He continued his university career as a senior lecturer in Marketing Communication and Brand Policy at the Business Administration faculty of the Erasmus University Rotterdam (1991-2001); he has been managing director of EURIB since 2002. Between 1998 and early 2001, he also worked for TBWA/ARA Communication Consultancy in Rotterdam as a part-time strategy director. Riezebos is the author of the standard work Brand Management (2002), which is also available in its original Dutch version (1996) and in a Chinese version (2004). He is the co-author of Verzamelde Merken [United Brands] (2004), an etymological brand dictionary. Riezebos is course convenor of the Master of Brand Management (MBM) program, as well as one of the lecturers of the Master of Design Management (MDM) program.
Professor Ralf Beuker MBA
Professor Ralf Beuker MBA is a visiting lecturer in the Master of Design Management program. And he is also a visiting professor in design management at the design faculty of the University of Applied Sciences in Münster, Germany, and associate lecturer at the Open University Business School (UK). He teaches as part of different design management programs in Germany, England, the Netherlands and Switzerland. Beuker also has a blog focusing on design management issues (design-management.de). He studied Business Administration at the University of Paderborn (Germany) and is currently doing a doctorate involving research into the extent to which design-related competencies in a company are immune to threats posed by competitors. Beuker lives in Münster, Germany.
Dr Klaus Brandmeyer
Dr Klaus Brandmeyer (1939) is a leading figure in the area of marketing and brand policy in Germany. In 2002, Brandmeyer spoke at the EURIB / Brand Genetics conference 'The brand as business driver'. Brandmeyer completed a doctorate in linguistics and literary theory. He subsequently went on to work at advertising agencies as a copywriter and brand and communication expert for many years. Together with Prof Alexander Deichsel he wrote the book ‘Die Magische Gestalt, die Marke im Zeitalter der Massenware’ (1991). In 1999, a Dutch version of this book was published, with a foreword by Rik Riezebos. Brandmeyer currently works at the Institut für Markentechnik in Geneva and the UMC/ University of Management and Communication in Potsdam (Germany).
Dr Kim Cramer
Dr Kim Cramer (1973) is a visiting lecturer in the Master of Brand Management course. Cramer graduated in communication sciences from the University of Amsterdam, and obtained a doctorate in brand portfolio management, partly thanks to landing the SWOCC scholarship. Her dissertation, entitled ‘Onder moeder’s paraplu? determinanten en effecten van merkportfoliostrategieën’ [Under mummy’s umbrella? Deciding factor and effect of brand portfolio strategies], focuses on the way in which organisations compile their brand portfolio, and what motives these practices are based on. Apart from that, Cramer is also a lecturer in commercial communication at the University of Amsterdam. From the summer of 2005, she has been an associate of the BR-ND Positioneringsgroep. Early 2006, she launched scientific research to attain insight into how brands manage to seduce people.
Ron van der Jagt
Ron van der Jagt (1965) is a visiting lecturer in the Master of Brand Management program and partner at Boer & Croon, as well as member of the board of Boer & Croon Corporate Communication. Prior to that, he was partner at Bikker Communicatie Groep for ten years, of which he spent the last few years as this group's general manager. Van Der Jagt is a management consultant specializing in strategic communication. He has tackled positioning, corporate communication strategy and reputation management issues for companies such as KLM, TNT, KPN and Unilever. His authorship of books such as ‘Corporate Reputatiemanagement’ [Corporate Reputation Management], ‘Storytelling’ and ‘Executives on Reputation’ has made him a popular visiting lecturer and speaker. He draws from scientific insights, concepts and methodologies gathered throughout his consultancy work and best practices.
Majorie Dijkstal MA
Majorie Dijkstal MA is a visiting lecturer in both the Master of Brand Management program and the Master of Design Management program. Alongside these teaching activities she is a strategy director at Keja Donia, a design consultancy, where she focuses on the analysis and vitalization of brand identities. Dijkstal is the chairwoman of the BNO platform Creating Brands, which sets out to propagate and stimulate design’s role in the creation and upkeep of brands. She was formerly active at FHV/BBDO in various roles, including strategy director and partner. Dijkstal’s main interest in the area of brand management goes out to: value strategy, integrated branding and large-scale consumer trends.
Ellen Gevers LLM
Ellen Gevers LLM (1969) is a visiting lecturer in the Master of Brand Management program. Since 2001, she has also been a consultant at Knijff Merkenadviseurs, a branding consultancy specializing in intellectual property rights. Gevers studied Dutch law at the University of Maastricht. During an internship at an Amsterdam law firm, she discovered the field of trademark law. ‘I was really enjoying working on a range of different things at that firm, but as soon as I did my first trademark case, I knew which way I wanted to go'. Further specializing in trademark law at the University of Utrecht was a logical next step. In 1995, she passed the BMM exam of the Benelux Vereniging van Merken- en Modellengemachtigden (Association of Brand and Model Agents). Alongside her consultancy work, Gevers is also involved in the training of aspiring brand consultants.
Professor Paul Hekkert
Professor Paul Hekkert is a visiting lecturer in the Master of Design Management program. Hekkert is professor of form theory at the Industrial Design faculty of the Delft University of Technology, and head of the Design Aesthetics department. He leads a research group studying the sensory perception and (emotional) experience of products. Much of this research is done in conjunction with companies such as Mitsubishi, Procter & Gamble and Philips. He regularly publishes articles on product experience and aesthetics, and is co-editor of ‘Design and Emotion; The Experience of Everyday Products’ (2004). Hekkert is co-founder and chairman of the Design and Emotion Society, as well as a member of the board of the European Academy of Design.
Hein Heuvelmans
Hein Heuvelmans (1965) is a visiting lecturer in the course Internal Branding. He has been a management consultant at Mercator management consultancy since 2005. Prior to that, he was one of the directors at Ordina Vision Works, formerly Oasis. Heuvelmans’ main interest lies in strategic issues and how these can be transposed to the shop floor. He helps organisations chart mediocre of badly structured strategic issues and supports the analysis of these issues using diagnose tools and scenario models. He also supports organisations in the formulation and realization of the strategy towards the shop floor. Core concepts are here: strategic ambition (what they want to achieve), strategy maps (how that can be achieved) and performance management (result-driven steering towards success).
Dr Rudi Holzhauer
Dr Rudi Holzhauer is a visiting lecturer in the Master of Brand Management program. He is also Knowledge Manager at Essent. Holzhauer graduated in law in 1974 and took up employment at the Law faculty of the Erasmus University Rotterdam in 1975. He taught property law there for ten years. From 1985 he started focusing on intellectual property rights. Apart from that, he was the first to introduce Judicial Economics into the Netherlands, by publishing a textbook and his dissertation (1997) on this subject. In 1992, he became deputy judge at the court of The Hague. Holzhauer is the author of the Dutch standard work 'Inleiding intellectuele rechten' [Introduction to Intellectual Rights](2002, 2005).
Professor Erik Jan Hultink
Professor Erik Jan Hultink (1968) is a visiting lecturer in the Master of Brand Management program. He is also professor of new product marketing at the Industrial Design faculty of the Delft University of Technology. Hultink studied economics at the University of Amsterdam (1991) and obtained a doctorate in 1997, with distinction, with his dissertation entitled 'Launch strategies and new product performance', from the Delft University of Technology. His research focuses on the role marketing plays in the product development process. He has published four books in this field, as well as over 20 articles in scientific journals. His most recent book is 'Productontwikkeling en marketing' [Product Development and Marketing] (2004). Hultink holds further visiting professorship in Greece, Hong Kong, Lebanon, New Zealand, Scotland and Spain.
Nicholas Ind
Nicholas Ind (1958) is lecturer of EURIB’s five-day course Internal Branding, which is traditionally convened in the fall. Ind is corporate branding and communication consultant at Equilibrium Consulting (Oslo, London). Equilibrium’s philosophy departs from the idea that the best brand strategies come about by placing brand policy in the interface between art and science. Before joining Equilibrium, Ind was international consultant at FutureBrand. He has published various books on corporate branding: 'The corporate image' (1992), 'Great advertising campaigns' (1993), 'The corporate brand' (1997), 'Making the most of your corporate brand' (1999), 'Living the brand - how to transform every member of your organization into a brand champion' (2001; 2004), 'Beyond branding: how the new values of transparency and integrity are changing the world of brands' (2003) and 'Branding governance; a participatory approach to the brand building process' (2007).
Frans Joziasse MBA MSc
Frans Joziasse MBA MSc (1962) is a visiting lecturer in the Master of Design Management program. Joziasse graduated in industrial design from the Delft University of Technology (1986) and went on to obtain an MBA in Design Management from the University of Westminster. After his studies in Delft, he set up his own industrial design consultancy in Rotterdam. In 1998, he founded PARK. PARK is a European/American network of strategically oriented design management consultants, who work for companies such as LEGO, Siemens, Nissan, Subaru, BMW, Johnson Controls, Hyundai & Kia Motors, Sony and Whirlpool. Joziasse teaches at a range of universities in Europe and the US, and is a regular speaker at industrial design and strategic design management conferences organized by the Design Management Institute. Joziasse's interest goes out to subjects such as organisation change, innovation in multinational organisations, creative networking, design and corporate strategy and local v global consumer behaviour and trends. Joziasse lives in Hamburg, Germany, with his wife and three children.
Professor Jean-Noël Kapferer
Professor Jean-Noël Kapferer is a lecturer at the HEC Graduate School of Marketing in Paris. In 2003 and 2004, he spoke at the EURIB/ Brand Genetics conferences Reinventing the brand and Activating the brand. Kapferer is the author of the books ‘Rumors: uses, interpretations and images' (1991), 'Re-inventing the brand' (2001) and 'The new strategic brand management' (2004). The EURIB/ Brand Genetics conference Re-inventing the brand in 2003 led to a publication of a Dutch-language version of the book of the same name, with a foreword by Rik Riezebos. Kapferer obtained his PhD from Northwestern University in Chicago.
Dr Marieke de Mooij
Dr Marieke de Mooij (1943) is a visiting lecturer in the Master of Brand Management program. She is also a consultant at Cross Cultural Communications. She has acquired diverse experience working at lingerie maker Lovable, advertising firm FHV/BBDO and SRM training institute. In her current consulting role, she focuses on applying Hofstede's culture model in an advertising realm. The year 2005 saw the publication of the second edition of her book 'Global marketing and advertising; understanding cultural paradoxes'. Other books by De Mooij include 'Consumer behavior & culture; consequences for global marketing and advertising' (2003). She is a visiting professor at the University of Navarra (Spain), Vaasa University (Finland) and the European University Viadrina (Germany).
Gert L. Kootstra MBM
Gert L. Kootstra MBM (1962) is course convenor of the Master of Design Management (MDM) course, in which he also lectures. Apart from that he is also the managing director of Census Design Management, and widely active as a design management consultant. Kootstra studied publicity design at the Royal Academy of Arts and did the Master of Brand Management course at the Erasmus University Rotterdam. After nearly 15 years of experience as a designer, team leader, consultant and partner at a leading design firm, he went it alone and set up Census in 1999. He regularly takes on visiting lectureships and gives guest lectures, and he is also a research fellow of the CBRD/ Centre for Applied Research in Brand, Reputation and Design Management of the INHOLLAND University of Applied Sciences in Rotterdam. Kootstra is co-author of Rik Riezebos’ book ‘Brand Management’ and author of ‘Designmanagement; design effectief benutten om ondernemingssucces te creëren’ [Design Management: Using design effectively to create business success] (2006).
Ingmar de Lange MSc
Ingmar de Lange MSc (1974) is a visiting lecturer in the Master of Brand Management program and has organised various workshops on experience marketing for EURIB/ Brand Genetics. He is also the founder and owner of Mountview, a firm focusing on innovative marketing communication. As from 2009 he works as head of marketing at social network website Hyves. Prior to that, De Lange was Managing Director at BrandBuzz/Beyond the Line, Europe’s first agency for non-traditional marketing and communication. De Lange specializes in getting through to contemporary young adults (18-32). This group is highly streetwise in the world of marketing communication, very brand-critical and mainly interested in unconventional brand initiatives. De Lange has a degree in Business Administration from Erasmus University Rotterdam, and is a regular speaker on brand innovation. He also publishes a digital newsletter under the title Fris Licht.
Suzanne Leentvaar MA
Suzanne Leentvaar MA (1971) is course director at EURIB, and as such responsible for the Master of Design Management course and the organisation of short courses, including Brand management in six days. In 1993, she graduated in Design and Communication from Ichthus College in Rotterdam. She went on to study at the Art & Cultural Studies faculty of Erasmus University Rotterdam, where she graduated in Art Philosophy in 1998. Between 1999 and 2004, she held different jobs in Spain. She joined EURIB early 2005.
Dr Onno Maathuis
Dr Onno Maathuis (1970) is a visiting lecturer in the Master of Brand Management program. He has also organised different workshops on positioning for EURIB/ Brand Genetics. Maathuis spent his university years at the Business Administration faculty of Erasmus University Rotterdam, where he completed both his undergraduate program and his doctorate (1999). His dissertation ‘Corporate Branding’ highlights the value a corporate brand has to consumers, employees and other stakeholders, as well as the role of corporate brands offset against those of business unit and product brands. Maathuis was an associate at the Positioneringsgroep untill 2009. He has published in specialist and scientific journals, is a co-author of the book Superbrands, and digital columnist at the Tijdschrift voor Marketing (Marketing magazine).
Professor Gino van Ossel
Professor Gino van Ossel is a visiting lecturer in the Master of Brand Management program. Apart from that he has been managing partner at marketing consultancy Inside-Out since 1993. On top of general marketing consulting, Van Ossel specializes in retail and trade marketing issues. He is the vice chairman of the Expert Group Retail of the Belgian Marketing Foundation, and chairman of the jury electing the Belgian Retail personality of the year. Van Ossel started his career as assistant brand manager of the Vizir brand at Procter & Gamble, followed by taking up a lectureship at the Vlerick Leuven Gent School in 1990, where he currently holds a professorship with a focus on retail issues.
Ronald Poppe
Ronald Poppe (1944) is a visiting lecturer in the Master of Brand Management program. Poppe started his career in 1967 as the Head of Budget at Gulf Oil Belgium. In 1973, he became the head of the investment department of telecommunications company Bell ITT. After this company’s transformation into Alcatel Bell, he assumed the role of Financial Engineering Manager in 1985. Poppe has been General Director of Belgium's Gelana Finance Groep nv from 1996. This group provides financial consulting services to a range of different companies and institutions. Poppe regularly contributes to various training programs and courses in different countries. His students include people working at companies of the likes of Bacardi-Martini, ENECO-Energie, PricewaterhouseCoopers, DHL and HJ Heinz.
Dr Martijn Rademakers
Dr Martijn Rademakers is a visiting lecturer in the Master of Brand Management program. Apart from that, he is senior lecturer in management at the Strategy Academy, a research and training institute in the area of strategy, leadership and innovation. He is also a strategy director at Strategy Works, a strategy consulting and coaching firm. Rademakers is furthermore assistant professor of strategic management at the Erasmus Rotterdam School of Management. Rademakers’ current activities include giving strategy training as part of in-company and executive programs in different countries, including at BMW Group, Nuon, Pearle, Delft TopTech and the Leiden School of Management. He has published various articles and books in the area of strategic collaboration, corporate universities and strategy.
Erik Roscam Abbing MSc MDM
Erik Roscam Abbing MSc MDM (1969) is a visiting lecturer in the Master of Design Management program and visiting lecturer in the Master of Brand Management course. He is also the founder of Zilver Brand-Driven Innovation, a design consultancy at the cutting edge of branding, innovation and design. Besides that, he works at the Faculty of Industrial Design at the Delft University of Technology one day a week. Roscam Abbing completed his university education at this same university, and followed that up with the design management program at INHOLLAND University of Applied Sciences and Nyenrode Business Universiteit. After gaining experience at Flex/ The Innovation Lab and Axys Innovations he went on to set up Zilver in 1999. Within his new venture, he started specializing in the creation of synergy between branding and innovation. His background in design management and his dissertation ‘Brand-Driven Innovation’, which earned him the Master of Design Management degree with distinction in 2005, give him a solid grounding in this field.
Michel van Tongeren
Michel van Tongeren is a visiting lecturer in the Master of Design Management program. Van Tongeren trained as an industrial designer at the Gerrit Rietveld Academie. In 1988, he started, together with two partners, the company SVT Branding + Design Group; a multidisciplinary design firm modelled on the professionalism of British design agencies and with a focus on the retail sector. Nearly twenty years on, SVT is still one of very few firms in the Netherlands specializing in retail branding and retail design. In his role of Director of Branding + Strategy, he is a much sought-after speaker at seminars, conferences and universities. Van Tongeren is the author of ‘Retail Branding; from stopping power to shopping power’ (2003).
Janneke Verhorst BCom
Janneke Verhorst BCom (1986) is program manager at EURIB, and as such responsible for the Master of Reputation Management course and the organisation of Master Classes Strategic Brand Policy. She is also involved in different research projects. In January 2008, Verhorst got her Commercial Economy degree from the Hogeschool Leiden. She wrote her dissertation whilst doing an internship at EURIB, focusing on Internal Branding, which is based on her research into employee involvement. She joined EURIB early 2008.
Edwin Visser MSc
Edwin Visser MSc (1961) is a visiting lecturer in the Master of Design Management program. He is co-founder of the company SOGOOD, established in 2008. Before that he was a strategy director and partner at TBWADesigners Company since 1999, and became this firm’s managing director in 2004. He provides consulting services in the area of product and brand policy, brand and corporate identity development and design. He specializes in packaging design. Visser studied at the Industrial Design faculty of the Delft University of Technology. After completing his studies, he joined the Innovatie Advies Groep TNO as a consultant, in which role he helped companies develop new product market combinations. Between 1989 and 1999 he worked at the brand and design consultancy Claessens Product Consultants, including various years as this firm's managing director. Visser is a visiting lecturer at a range of different universities, and a regular publisher of articles on brands and design.
Wouter de Vries jr. MSc
Wouter de Vries Jr MSc (1959) is a visiting lecturer in the Master of Brand Management program. He is also lecturer in Services Marketing at the VU University in Amsterdam. After obtaining his marketing degree, De Vries Jr started his career in the role of account manager responsible for the Ajax brand at Colgate-Palmolive. Since 1992, he has been working at the VU University, where he teaches ‘Services Marketing’. De Vries Jr is (co-) author of the following books: ‘Strategische dienstverlening’ [Strategic services] (2003), ‘Strategic service management’ [Strategic services management] (2004) and 'Dienstenmarketing management' [Services marketing management] (2005). He regularly features in in-company training projects at different companies and institutions. Alongside his teaching commitments, he provides consulting services in the area of marketing strategy, customer orientation and marketing/sales management to both public and private service-providing organisations.
Professor Bob de Wit
Professor Bob de Wit is a visiting lecturer in the Master of Brand Management course. De Wit is the director of the Strategy Academy, a research and training institute in the area of strategy, leadership and innovation. He is also the managing director of Strategy Works, a strategy consulting and coaching firm. De Wit studied psychology at the University of Utrecht, obtained an MBA from the Delft University of Technology and a doctorate from the Erasmus University Rotterdam. Between 1985 and 1996, he held a strategic management lectureship at the latter university. Since 1996, he has also held a part-time professorship in strategy at the Maastricht School of Management. Together with Ron Meyer, he wrote various books, including 'Strategy - an international perspective' (2004) and 'Strategy synthesis' (2004).
Jos van der Zwaal
Jos van der Zwaal (1949) is a visiting lecturer in the Master of Design Management program. A trained designer, he started out in corporate identity and packaging design, initially on the creative side, and later on the strategic side. From 1988 he was an associate at Millford-Vanden Berg Design, which later became Coleman Millford and FutureBrand. In that environment, he worked for well-known national and multinational enterprises and organisations. As of 2002, he has been active as an independent consultant, guest speaker and lecturer in design management. Van Der Zwaal is the author of ‘Design voor opdrachtgevers’ [Design for clients] (1997, 2000) and co-author of Designmanagement - Design effectief benutten om ondernemingssucces te creëren' [Design Management: Using design effectively to create business success] (Kootstra, 2006). He is also an honorary member of BNO (Professional Association of Dutch Designers), ambassador for DMN (Design Management Network) and an external expert for the CBRD / Centre for Applied Research in Brand, Reputation and Design Management of INHOLLAND University of Applied Sciences in Rotterdam.
Tjaco Walvis MSc
Tjaco Walvis MSc (1968) is a visiting lecturer in the Master of Brand Management program. He is since 2006 partner at THEY, a brand management consulting firm based in Amsterdam. Previously, he was a strategy and research director with BBDO. Walvis is a leading expert on brand strategy issues, including brand positioning, extensions, portfolio management and location branding. He has worked with boards and marketing executives of companies like Amsterdam Airport Schiphol, DaimlerChrysler, Dorito's, Getronics, Mars, McKinsey & Company, Nutricia, Robeco and Sanoma Publishers. He has published many articles and lectures regularly on branding and holds two Master degrees, in economics (MSc) and philosophy (MA). He is author of 'Branding with brains' (2010), which is also available in its original Dutch version (2009).
Paul Stamsnijder MSc
Paul Stamsnijder MSc (1968) is program director of the Master of Reputation Management (MRM) program and managing partner of Reputatiegroep, the first consultancy for reputation issues in The Netherlands. Before that, Stamsnijder was managing director of inc-21 corporate branding & communications (BBDO), communication manager of the Board of Directors at TNT Post and strategist at several leading communication agencies, among others Euro RSCG Bikker and Hill & Knowlton. Besides his consultancy work he publishes regularly about the field of reputation management. He is author of the bestseller ‘Goed nieuws in kwade tijden: crisiscommunicatie in de praktijk' [Good news in bad times: crisis communication in practice] (2002) and the standard work ‘Het merk is dood, leve het merk - rebranding: mislukking of meesterwerk’ [The brand is dead, long live the brand – rebranding: failure or masterpiece] (2008). Stamsnijder studied Dutch language and literature in Utrecht and economic sociology in Würzburg (Germany). After that he attended the postdoctoral courses Brand management and Business Strategy at the Academy of Management in Groningen.
Guido Stompff
Guido Stompff is a visiting lecturer in the Master of Design Management program. Stompff completed a master degree in 1993 from the faculty of Industrial Design, TU Delft. After working for two small design offices he became part of the design team of Océ Technologies, based in Venlo. Oce has a long design history and an acclaimed reputation, resulting in numerous international design awards. Stompff always had an inquisitive mind, questioning about and reflecting upon the design discipline and its contributions. It resulted in several publications in a variety of subjects, before settling upon the relation between brand and new product development. This is a so far rather unexploited area, in which design plays an significant role. Since 2006 he decided to turn this personal quest into a PhD research at TU Delft, next to his work at Océ.
Leo van der Blom MSc
Leo van der Blom MSc (1979) is research manager at EURIB. Van der Blom studied Economics at the Erasmus University Rotterdam, where he specialized in marketing research and consumer behaviour. After his study, he worked for EFMI, nBeyond and GfK Panelservices Benelux. In 2009 he started as research manager for EURIB. He is responsible for all research related topics, such as commercial research projects as well as applied scientific research initiated by EURIB.
Marieke van de Laar MSc
Marieke van de Laar MSc (1985) is course director at EURIB, and as such responsible for the Master of Brand Management program. In 2007 Van de Laar graduated on Psychology from the Roosevelt Academy. In January 2010 she graduated on the topic senior marketing at Nijenrode, with a specialization on Marketing Management. Van de Laar has performed several freelance research projects. She joined EURIB in augustus 2010.
Dafir Kramer MSc
Dafir Kramer MSc (1970) is a visiting lecturer in the Master of Design Management program. He is a business consultant, specialized in business strategy and change management. He has worked for different organizations as consultant, coach, facilitator and teacher. Kramer received his MSc degree from the Erasmus University in Rotterdam, where he specialized in both Strategic Management and Change Management. He also attended MBA at McGill University in Montreal. Immediately after finishing university in 1998, he started teaching strategy. Since then he has designed and taught strategy programs for several Business Schools and in many different companies. Apart from teaching, he has worked all of his career as both an internal and an external consultant. Furthermore he works as an independent business consultant.
Dr. René Jansen
Dr. René Jansen is a visiting lecturer in the Master of Brand Management program. He is director of Winkwaves, a consulting company for enterprise social networking and knowledge management. He studied "applied computer science" at the University of Amsterdam, focusing on the business impacts and marketing aspects of computer systems. After his study he worked for several innovative players in the web area as a (management) consultant on the subject of interactive communication, marketing, e-learning and later web strategy. In 1999 he joined Bit-IC, a specialized e-business practice of Capgemini where he is working as lead consultant on the definition and roll out of the extranet and internet strategy of well known (international) companies. After 10 years of professional experience he decided to write a PhD thesis "E-formulas - strategy - design - success" on e-strategy, which he defended in 2002. He combines his commercial work with research and teaching positions at the University of Amsterdam, Nyenrode Business University and University Malaya in Kuala Lumpur.
Theo Hendriks
Theo Hendriks is a visiting lecturer in the Master of Brand Management program and in the course Internal Branding. He is also storyteller at Bex* Communicatie. Hendriks is co-author of the book ‘Corporate stories’ (2007).
Hans van der Loo MSc
Hans van der Loo MSc (1954) is guest lecture in among others the course Internal Branding. Het is (co-)author of the books ‘Plezier en prestatie' (2003) and ‘Kus de visie wakker’ (2007).
Jaap van der Grinten MSc
Jaap van der Grinten MSc (1968) is visiting lecturer in the Master of Brand Management program. He is also teacher and research fellow at INHOLLAND University of Professional education. He is author of the book ‘Mind the Gap’(2004) and co-author of the book ‘Positioneren’ [Positioning] (2008).