There are three fields that focus on issues surrounding the creation of immaterial added value, namely brand, design, and reputation management. These fields each have their own origins, and have each largely developed their own framework of concepts and models. However, in practice, brand, design, and reputation management mostly focus on the same management issues. EURIB aims to get managers to look beyond the boundaries of their own discipline, in order to introduce them to new insights. The Master of Brand Management is therefore a specialization of a joint program, the EURIB-masterprogram, that also includes the specializations Master of Design Management and the Master of Reputation Management. The Master of Brand Management is one of EURIB’s initiatives targeted at raising the profile of branding within companies. Program director for this program is Dr Rik Riezebos, Monique van Camerijk MSc is the program manager.

The two-year Master of Brand Management course is made up of 30 course days spread over six modules. Subjects covered and starting months of the modules are:
M1. Business administration: relevant issues (January).
M2. Creating value: leadership issues (April).
M3. Creating value: implementation issues (August).
M4. Creating value: protection & control issues (October).
ME. Creating value: electives (choice of subjects from the three fields) (January).
MR. Research/Thesis module (April).
Students can start with any of the modules M1-M4, and these modules can also be taken as separate courses. Modules ME and MR can only be followed after having completed modules M1 until M4. Lectures will be held at the Erasmus University in Rotterdam. The language of instruction is Dutch.  

Next starting date

13 April 2012

Next information evening

May 2012 (19.00h-21.00h) in Amsterdam. You can register by sending an email to info(at)eurib.org.