The MBM program has a modular setup. That means candidates can start at one of four different times (module M1, M2, M3, or M4) and that these modules can also be taken as separate courses. The total duration of the course (six modules) is two years.

Module M1 - Business administration: relevant issues

• General introduction to the program and module
• Business level strategy: markets vs. resources
• Corporate level strategy: responsiveness vs. synergy
• Network level strategy: value network creation
• Strategy process: logic vs. creativity
• Organization structure
• Financial management: management focus on immaterial assets
• Financial management: management focus on immaterial assets
• Change management
• The role of visionary leaders

Module M2 - Creating value: leadership issues 

• Brand leadership
• Design leadership
• Reputation leadership
• Integration of brand leadership, design leadership and reputation leadership
• Brand leadership: brand architecture
• Brand leadership: positioning
• Design leadership: creative strategies and design skills
• Design leadership: innovation management
• Reputation leadership: multi-stakeholder management
• Reputation leadership: corporate communication

Module M3 - Creating value: implementation issues

• Memory psychology
• Consumer behavior and persuasive communication
• Communication theories
• Issues management
• Behavior: internal branding
• Product appearance in the market
• Corporate storytelling
• Experience marketing and branded channels
• Social media
• Crossmedia

Module M4 - Creating value: protection & control issues

• Intellectual property
• Brand- and model law
• Reputation protection
• Blue ocean strategy & new business models
• INK model and balanced scorecard
• Strategy mapping
• Consumer and communication research
• Media research
• Brand, Design & Reputation effectiveness
• Brand, Design & Reputation effectiveness  

Module ME - Creating value: elective (choice of subjects from the three fields)

The module of the elective consists of five course days. Each day a number of subjects will be offered, ranging from two to four per day. As part of this module, students have to choose at least four subjects from their own specialization (Brand Management, Design Management, or Reputation Management). Next to these four subjects, students can select  master classes from another area.

Module MR - Research module

The course’s final module is all about writing a short paper of 25 to 30 pages. During this research module, four meeting days will be scheduled to provide in-depth information about the four sections the paper must comprise:

• Section 1: definition of the problem
• Section 2: theoretic framework
• Section 3: practical research
• Section 4: conclusions, recommendations, and implications

The Master of Brand Management is a two-year course. The first year is a joint year with the Master of Design Management and Master of Reputation Management courses (modules M1, M2, M3, and M4). During the second year (elective and research module) students will specialize in brand management. After successful completion of the course, students will be awarded the title of Master of Brand Management.