There are three fields that focus on issues surrounding the creation of immaterial added value, namely brand management, design management and reputation management. These fields each have their own origins, and have each largely developed their own framework of concepts and models. However, in practice, brand management, design management, and reputation management mostly focus on the same management issues. EURIB aims to get managers to look beyond the boundaries of their own discipline, in order to introduce them to new insights. The Master of Design Management course is therefore part of a joint program that also includes the Master of Brand Management course and the Master of Reputation Management course. The Master of Design Management course is one of EURIB’s initiatives targeted at raising the profile of branding within companies. Program convenor for this program is Gert L. Kootstra MBM; Suzanne Leentvaar MA is the course director.

The two-year Master of Design Management course is made up of 30 course days spread over six modules. Subjects covered and starting months of the modules are:
M1. Business administration: relevant issues (February).
M2. Creating value: leadership issues (May).
M3. Creating value: implementation issues (September).
M4. Creating value: protection & control issues (November).
ME. Creating value: electives (choice of subjects from the three fields) (February).
MR. Research/Thesis module (September).
Students can start with any of the modules, and modules can also be taken as separate courses. Lectures will be held at the Erasmus University in Rotterdam. The language of instruction is Dutch.  

Next starting date

3 September 2010

Next information evening

28 October 2010 (19.00h-21.00h) in Amsterdam. You can register by email to info(at)eurib.org.