About EURIB
EURIB/ European Institute for Brand management is an independent knowledge institute in the area of brand, design and reputation management. EURIB was founded in 2002 and is located in Rotterdam, the Netherlands.
» Read moreFrom our online resource centre
Design management boosts the effects of design
It is an often made claim in literature on design management that design management boosts the effectiveness of design. But this claim was never founded on scientific...
Positioning: BTC-model
A handy tool for brand positioning is the BTC-model. This model identifies three parties in the positioning process: Brand, Target and Competition. These three entities...
