About EURIB
EURIB/ European Institute for Brand management is an independent knowledge institute in the area of brand, design and reputation management. In these three disciplines EURIB focuses on education, research and consultancy.
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The limits of co-creation
Masterfoods had consumers choose a new colour for its M&M’s. As many as 10 million people voted on the matter. The question is how consumers respond to having a say in...
Brand Identity Elaboration
David A. Aaker’s model is intended to elaborate the identity of a brand. The idea is to convert the aspirational image a brand is to emanate into four elements:
