Research & Consultancy
One of EURIBís core activities is applied research in the area of brand, design, and reputation management. All research instruments of EURIB are based on state-of-the-art scientific insights. Besides we have developed the expertise to translate research results into practical management implications.
In this section of the website, you will find more information about the research instruments of the three disciplines EURIB has specialized itself in:
- Brand management: instruments regarding brand orientation, internal branding and brand equity.
- Design management: instruments regarding design orientation and design effectiveness.
- Reputation management: instruments regarding reputation orientation and a reputation tracker.