Brand management demands large investments. As a result, a brand manager will be held accountable for his actions and decisions. On the one hand it is about creating value for a brand on the long-term and on the other it is necessary to be able to establish the effects of separate brand activations (for example the introduction of a new product or the organization of a ‘branded event’).

EURIB has developed a unique brand equity monitor with two add-ons. The brand equity monitor itself shows the long-term development of a brand. This monitor can be expanded with Brand Pulse monitors which focus on the short-term effects of brand activations. The brand equity monitor can also be expanded with a monitor to assess the brand values of the organization. This monitor determines if and to what extent consumers identify the same brand values.  In combination with the Brand Pulse monitor it is even possible to analyze the effects of separate brand activations on the brand values.  

For more information about these instrument you can contact us by:
- Telephone: +31-10-440.1130
- E-mail: info(at)eurib.org.